Episode #28: The Art of the Follow Up with Britt and Jackie
“Make it short, sweet and professional. Then, move on if you don’t hear from them.”
-Jackie Lambert, co-host of WEM on writing a 2nd follow up (if you must…)
Side note: check out this this throw-back photo from 2013 of Britt + Jackie!
Britt and Jackie teach the art of the follow-up. Yes, that’s right, they take it so seriously that they do consider it an art. And, by the end of this episode, you’ll be able to say you earned your MFA in Follow-ups from WemU. ;-) In all seriousness, we share what it takes to craft an effective follow up that adds value to the conversation and increases your response rate, using recent examples in our own work.
In this episode, we’ll break down 3 main elements of a follow up pitch:
The time you wait between that first and second email
Frequency of how often you reach out regarding a story idea
Strategic messaging behind an effective follow up
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Show Notes:
:00 -- Jackie gives an intro to the episode topic.
:45 -- Britt dives into the concept of the follow up.
1:43 -- Jackie lists 3 considerations to keep in mind when crafting a follow up.
2:58 -- Britt and Jackie go into time between emails.
6:37 -- Britt and Jackie move into the topic of frequency.
16:15 -- Britt and Jackie talk about messaging.
Connect with Jackie & Britt
