Episode #26: Learn All About Clubhouse with Stephen Karaolis
“The whole point of Clubhouse is just dialogue, conversation and learning. I wouldn’t really say that journalists are looking to be pitched there.”
-Stephen Karaolis on how publicists should approach using Clubhouse
Welcome to our season 3 kickoff! We’re doing things a bit different this season, by tackling an in-depth theme each episode.
In this episode, we explore a new app that is having its moment in the sun-- Clubhouse. This invite-only, audio-based iOs app is gaining traction with an array of influencers from all different backgrounds-- PR and media are no exceptions. In fact, as we delve deep, we learn there’s a lot of potential that content marketers and publicists can glean from this new product.
In this episode, you’ll learn all about Clubhouse…
What exactly this app is and why you should care
The multiple, creative ways a real publicist uses it
Our initial impressions of it and how you may join us
Our guest is:
Stephen Karaolis, CEO and founder of Pear the Agency, a boutique public relations firm specializing primarily in earned media services for early-stage startups.
Love this episode? Subscribe on Apple Podcast and please leave us a review on iTunes!
Show Notes:
:00 — Britt and Jackie give an intro to season 3!
1:52 — Britt gives an intro to Clubhouse and episode 1.
6:50 — Britt gives an intro to our guest, Stephen.
7:06 — Stephen jumps right into why Clubhouse was so attractive to him.
8:30 — Stephen mentions his fiancée’s (a startup founder) experience with Clubhouse.
12:10 — Stephen explains how conferences are similar in nature to Clubhouse, but why this is even better.
12:36 — Stephen explains how the value of Clubhouse can relate to clients, including the direct way he has used it on behalf of clients.
15:08 — Britt asks Stephen for tips on interacting with journalists in Clubhouse.
17:40 — Britt asks how journalists are using the tool.
23:38 — Stephen gives a final story about his time on Clubhouse.
25:46 — Jackie asks Britt what she thought about Stephen’s conversation.
30:05 — Jackie lets PR’s know how they can get an invite to Clubhouse.
Things we talked about
Connect with Stephen Karaolis
Connect with Jackie & Britt
