Episode #72: What Publicists Can Learn From SEO's with Vince Nero
Today we have a guest who considers himself more of an SEO than PR. But, with the convergence of digital comes the reality that PR influences SEO and sometimes vice versa. With that in mind, we have a conversation all around clever ways to prospect and grow your media lists as well as answering the challenge of how to do this at-scale.
In this episode, you'll learn…
How an SEO-focused professional approaches prospecting and emailing contacts
SEO tools and tactics you can leverage for PR
How to appropriately scale your list-building and emailing
Our guest:
Vince is the Director of Content Marketing at Buzzstream. He thinks content marketers should solve for users, not just Google. He also loves finding creative content online. His previous work includes Siege Media, Homebuyer.com, and The Grit Group. Outside of work, you can catch Vince playing with his 2 kids, enjoying some video games, or watching Phillies baseball.
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Summary:
In this conversation, Vince Nero, the Director of Content Marketing at BuzzStream, shares his insights on content marketing and targeted outreach. He emphasizes the importance of solving for users rather than search engines and provides tips for pitching a brand new industry. Vince also discusses the use of tools like Ahrefs for competitive research and finding quality websites for media lists. He concludes by discussing strategies for scaling media list building and outreach, including personalization and finding the right balance between personalization and efficiency. In this conversation, Vince Nero, Jaclyn Lambert, and Britt Klontz discuss effective outreach strategies, targeting the right journalists, the role of personalization, the importance of research and media list building, scaling link building and digital PR, and building relationships using BuzzStream.
Show Notes:
00:00— Introduction and Background
05:14— Approaching Pitching a New Industry
16:53— Determining Quality Websites for Media Lists
31:24— Scaling Media List Building and Outreach Strategies
42:20— Effective Outreach Strategies
49:06— Targeting the Right Journalists
51:44— The Role of Personalization
54:48— The Importance of Research and Media List Building
57:45— Scaling Link Building and Digital PR
59:43— Building Relationships and Using BuzzStream
Connect with Vince Nero
Connect with Jackie & Britt