Episode #34: Write a One Sentence Pitch with Tercius Bufete
“Deals journalism is service journalism. It’s in the same umbrella. We write about things that are actionable and are helpful. At the end of the day with deals, it’s very simple: it’s pricing.”
-Tercius Bufete, Deals Editor at Insider Deals
Our guest today is a deals editor on a reviews section of a top-tier, online outlet. If you’ve ever wondered how an e-commerce section of a media outlet operates and how publicists fit into the equation, then this is the episode for you! And, bonus: our guest is a true evangelist of deals shopping, so, you will walk away with better shopping know-how — we guarantee it!
In this episode you’ll learn…
What the selection process is for a daily deals section of a reviews section
How timing matters with deals reporting
Why one sentence might be all you need in pitch
Our guest is:
Tercius Bufete, the Deals Editor for Insider's reviews team. He is formerly a commerce editor at Kinja Deals and an associate editor at Consumer Reports.
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Show Notes:
:00 — Britt introduces our guest.
1:05 — Britt asks what the selection process of daily deals are for Insider Reviews.
4:40 — Britt asks if Tercius ever receives products to try for free.
5:24 — Britt asks what other qualifications for deals besides just saving money.
6:53 — Jackie asks if Tercius ever features lesser-known retailers and indie brands.
10:30 — Jackie and Tercius geek out about Wirecutter.
15:11 — Tercius talks about consumer rights and the power of the money you spend.
15:43 — Jackie asks Tercius if he writes about specific hacks for saving the best deals.
16:15 — Britt asks if SEO informs Tercius content ideas.
17:06 — Jackie asks Tercius how he sources his experts.
17:32 — Britt asks Tercius to give advice for publicists to pitch.
19:35 — Britt asks Tercius to give more details about what he needs from a publicist.
20:25 — Tercius mentions that he hates being pitched on his personal email address.
20:54 — Britt asks how exclusive deals might work.
23:36 — Britt asks how many emails Tercius receives.
27:00 — Jackie asks Tercius about timing of emails.
30:22 — Tercius mentions he welcomes cute dog photos in emails.
32:00 — Tercius encourages publicists to send emails to the right person.
32:05 — Jackie asks if Tericius ever receives story ideas from readers.
34:21 — Tercius gives shoutouts to publicists. He shoutouts Daily Steals and Anker PR teams.
35:53 — Tercius gives us more smart shopping tips!
Connect with Tercius Bufete
Connect with Jackie & Britt
