Episode #23: Energize Your Digital Networking Skills with Taylor Kuykendall
“This wasn’t a blind press release sent out to thousands of people. This was just someone that was paying attention to their industry, and zeroed us out to make that connection. “
-Taylor Kuykendall, on connecting with an industry expert outside his email inbox
We’re going niche again this week! (Have you heard how much we love our niche reporters?) And, the beat our guest covers today is particularly uncharted territory for us-- the energy sector! Our guest, Taylor Kuykendall writes about senior mining and energy for the S&P Global Market Intelligence. We speak with him about a story that stemmed from a source that connected with him outside of his email inbox.
In this episode, you’ll learn…
How to be a knowledgeable industry resource for niche reporters
How to effectively connect with reporters outside the email inbox
How to effectively leverage the newswires to your advantage
Our guest is:
Taylor Kuykendall, senior mining/energy reporter for S&P Global Market Intelligence and host of the Energy Evolution podcast.
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Show Notes:
:00 -- Britt mentions the relevance of the Carl Anthony episode to today’s episode and introduces today’s guest.
1:00 -- Britt asks Taylor to present a story he wrote and how it came to be.
2:50 -- Britt mentions that he was connected to the source for this story via Twitter and asks him to explain in detail to the audience how this happened.
5:40 -- Britt mentions that some journalists don’t love going to conferences to meet sources, but that it doesn’t seem to be the case for Taylor.
6:35 -- Britt asks how the pandemic has impacted how Taylor uses events.
8:36 -- Jackie asks if the future of events will be online.
11:14 -- Britt asks what assets PR’s can point to Taylor to help with his story.
13:52 -- Britt asks what catches Taylor’s eye when he’s scanning newswires.
15:25 -- Jackie asks for final tips for PR’s that want to connect with Taylor at conferences.
18:20 -- Britt asks how Taylor prefers to receive cold pitches.
20:09 -- Jackie asks how Taylor feels about follow ups.
22:04 -- Britt asks if Taylor archives interesting pitches for the future.
24:12 -- Britt asks Taylor how he uses Twitter.
27:26 -- Britt asks Taylor to give a shoutout to a helpful source. Bill Bisset, formerly of the Kentucky Coal Association.
30:22 -- Jackie asks Taylor for final tips for PR professionals.
Things We Talked About
Connect with Taylor Kuykendall
Connect with Jackie & Britt
