Episode #63: Pitch a Trade Publication with Greg Sleter
“Just don’t overcomplicate things and understand your audience.”
-Greg Sleter, on the biggest piece of advice he gives to both publicists and media
Our guest today is a media veteran with over 30 years of experience. He’s been on both the PR and journalism side of things and lately has been the executive editor at a trade publication. We end up talking quite a bit of shop with him. Hear us chat about the past, present, and future of media, and so much more, on today’s episode.
In this episode, you'll learn about pitching a trade publication…
What the benefits are of sitting in on interviews
How far in advance you should pitch a story
How editorial calendars and news wires can be useful tools
Our guest is:
Greg Sleter, executive editor and associate publisher of Store Brands, which covers the world of retail and private brand products. He has worked in the world of communications for nearly 30 years. Most of his career has been spent in journalism, working for several B2B and consumer-facing news outlets. He has also worked in PR for two Long Island, NY-based healthcare systems.
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Show Notes:
:00– Jackie introduces our guest.
1:47– Jackie asks Greg to talk about a story that stemmed from a PR pitch.
5:15– Jackie asks about the subject line of the pitch.
6:20– Jackie asks Greg to explain the interview process for Store Brands.
9:33– Britt asks Greg about his experience with publicists sitting in on interviews.
15:40– Jackie asks Greg what his inbox looks like.
19:10– Jackie asks what is the typical turnaround time from pitch to story for Greg.
22:42– Britt asks Greg why he crossed over from PR into journalism.
26:26– Britt asks Greg what he thinks about ai and how it impacts the media landscape.
33:35– Jackie reads Greg’s #PRfail tweet that she came across. She asks Greg to go into more detail about this.
37:00– Britt asks Greg where he consumes news and trends in his industry.
39:40– Shoutout time! Greg gives a shoutout to the PR teams at Gear Communications in Boston.
Things we talked about:
Connect with Greg Sleter
Connect with Jackie & Britt
