Episode #10: Britt + Jackie Self-Reflect on Season 1
“As long as I get an answer, I feel better. Even if it’s a ‘no,’ I like to use that as an opportunity to get a little bit more information as to why, because it helps me do my job better. And, when I reach out to them again, I’ll know if it’s a better fit or not. So, ‘no’s’ are responses that I actually enjoy and want. And, when I get them, I know that I’m doing a decent job.”
- Britt Klontz, WEM Co-host
In honor of our season 1 finale, we've decided to forego our usual guest/interview format in order to self-reflect on the podcast so far. In this episode, you'll hear our favorite season 1 takeaways, what we have in store for season 2, and a little background on who we are! And, if you're reading this, we want to hear from you. Learn how to connect with us via this episode or at the bottom of this post.
Loved season 1? Subscribe on Apple Podcast and please leave us a review on iTunes!
Timestamps
:08 -- Jackie gives a quick intro on this episode.
1:29 -- Britt gives a brief history of her professional background. (Spoiler: she’s had a lot of agency work and her newest consulting venture!)
3:04 -- Jackie gives a brief overview of her education and career. (Spoiler: A mix of agency, in-house and freelancing,)
8:40 -- Britt talks about what she’s learned from the podcast so far, and how it’s (positively!) impacted her work.
11:00 -- Jackie mentions that listeners have reached out about how the podcast has impacted
11:49 -- Britt shares some of her takeaways from season 1. She goes into depth about relationship-building and some great S1 episodes that go into depth on this topic. Jackie mentions ethics and its consideration before relationship-building in-person.
16:45 -- Britt talks about how there isn’t a single formula for pitching, yet there are a few themes that are universally true regardless of who you reach out.
18:40 -- Jackie plugs the last episode with Aira PR, and ties this into the purpose of the podcast.
20:00 -- Britt talks about follow ups and whether there’s a need to follow up more than once. She also goes into why receiving a “No,” from a reporter is actually music to her ears.
22:35 -- Jackie mentions how awesome it was to have Frankie, a PR professional and Lisa, a journalist in the same industry, on at the same time. She proposes the same kind of episode for season 2.
23:00 -- Britt talks about how the formatting of these episodes have evolved over time. Britt and Jackie talk about what else to expect in season 2.
26:08 -- Jackie mentions the break we’re taking to record episodes for season 2. Britt gives instructions to listeners to please reach out with requests, feedback, and ideas. We mean this, please reach out!
Links to Things We Mentioned
Jackie’s first big placement
Washington Post article on Jackie’s sketchy internship
Muckrack (we don’t use the paid version, but a member of our community swears by it!)
Connect with Britt
Connect with Jackie
Connect with We Earn Media
podcast@weearnmedia.com
